In the pest control industry, where customer relationships can last for years, email remains one of the most powerful tools in your marketing arsenal. With an ROI of $36-42 for every $1 spent, email marketing continues to outperform nearly every other digital channel. But here's the catch—sending generic "spray and pray" emails won't cut it anymore. Today's customers expect personalized, timely, and relevant communications.
Let's face it, nobody wakes up excited to read about rodent infestations while sipping their morning coffee—unless that coffee happens to be sitting next to a mouse trap. That's precisely why strategic email marketing is crucial; it helps you communicate essential information in a way that engages rather than annoys your subscribers.
Written By: Chad J. Treadway | March 12, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
It's Tuesday morning, peak season. You're sitting in your office, watching yet another competitor's truck buzz by your window. (Speaking of buzz, that's more action than your phone's seen all week.) Your technicians are giving you that look – the one that says, "So... when's our next job?" Meanwhile, the stack of bills on your desk is starting to look taller than the termite tunnel you treated last month.
If this scenario makes you squirm in your seat, you're not alone. Every pest control business owner has been there, caught in the feast-or-famine cycle that can bug even the most seasoned professionals.
Here's the good news: You don't have to stay trapped in this feast-or-famine cycle. Just like you help customers eliminate pest problems, we're going to help you eliminate your lead generation problems with proven lead generation strategies that work specifically for pest control businesses.
Ready to start attracting leads like mosquitoes to a backyard barbecue? Let's dive in and build a lead generation system that keeps your schedule full and your team busy.
Written By: Chad J. Treadway | March 12, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you've been following tech news lately (or if your phone has been bombarding you with alerts about Google), you've likely heard rumblings about Google's "Chrome divestiture." As a pest control business owner, you might wonder if this is yet another digital apocalypse that threatens to exterminate your hard-earned online presence.
First, take a deep breath. While the words "Google" and "changes" in the same sentence are enough to send shivers down any business owner's spine—rivaled only by the words "termite infestation" in your own customers’ homes—the situation isn't as dire as some headlines suggest.
The digital marketing landscape has always been something of a moving target. Just when you've figured out how to rank for "best pest control near me," something shifts. But here's the good news: understanding these changes gives you a competitive advantage, and with the right approach, your pest control business won't just survive—it might even thrive.
In this article, I'll break down what's actually happening with Google Chrome, how it affects your pest control website, and the practical steps you can take to ensure customers still find you when they're frantically searching "how to get rid of bedbugs at 2 AM" (we know these searches happen, and yes, your business should be there when they do).
Written By: Chad J. Treadway | March 11, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let's get real about social media marketing for pest control. While other guides give you the basics, I'm going to share what's actually working right now for pest control companies. After managing social media for multiple pest control brands, I've learned exactly what drives engagement, how to attract new leads, and most importantly - actual bookings.
Written By: Hannah Kilpatrick | March 10, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
