In an ideal world, every student who would be a good fit for your Lutheran private school would apply.
However, with stiff competition and a plethora of information on Christian private school education, it's even harder now to make parents and students aware of your school in the first place.
Furthermore, just a small percentage of parents who have heard of your school will decide to apply. So, what can you do to raise initial awareness of your institution while also improving private school enrollment?
Creating a private school marketing strategy centered on your enrollment funnel could be the solution.
Understanding the private school enrollment funnel is the first step in properly optimizing your marketing.
Here's an explanation of how the enrollment funnel works, how to create marketing materials for each stage, and how to differentiate your marketing strategy within each stage to appeal to your two most key marketing personas (students and parents).
Written By: Adam Bennett | February 23, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
It used to be so straightforward, didn't it? When it came to promoting your Lutheran Private School, you would prepare a beautiful brochure or postcard, mail it to prospective families, and then sit back and wait for the phone to ring and admissions appointments to be scheduled. Unfortunately, that is no longer the case.
Schools are now required to have a marketing plan in order to market to a more savvy audience. Prospective families have an extensive list of criteria for a school for their children; they want to get an excellent education at a price they can afford, and of course, like any parent, they only want the best for their child. LCMS Private Schools are in a competitive industry, yet many struggles with marketing. So, how can you get your Christian private school known, and where should you focus your marketing efforts?
Here are some things to think about if you want to maximize your marketing efforts:
Written By: Adam Bennett | February 07, 2022
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Are you struggling to increase enrollment in your private school? Many schools face this challenge, and it is not only about their enrollment. They face difficulties in their marketing efforts, too.
Written By: Adam Bennett | September 08, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
The first thing that should come to mind in marketing your private school is higher-quality learning, followed by a high-quality social environment. If those two have been established, the next thing to do is build an audience.
Here are eight techniques you can tap to market your school. Make sure to consult a school marketing specialist to help you out. Your consultant will work with you on the following:
- Building a Facebook community
- Improving your website
- SEO – Improving your organic visibility
- Using Google Adwords to drive search traffic
- Engaging with students and alumni via LinkedIn
- Communicating through email newsletters
- Learning from competitors
Written By: Adam Bennett | August 12, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
