Sarah Martinez stands in her kitchen, staring at the growing water stain on her ceiling. Between juggling her work-from-home schedule and getting the kids to soccer practice, this is the last thing she needs. Like 97% of homeowners these days, her first move is to pull out her phone and search "reliable plumber near me."
Here's the question that could make or break your business: When Sarah (and countless homeowners like her) searches for help, will she find your company or your competitor's?
Written By: Chad J. Treadway | March 03, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Let's be honest – you're fantastic at fixing things. Whether it's a leaky pipe, a broken furnace, or a roof that's seen better days, you can handle it. But there's one thing that keeps breaking, no matter how many tools you throw at it: your visibility on Google. And unlike a clogged drain, you can't just throw some SEO snake oil at it and hope for the best.
Here's the thing: being the best at what you do doesn't matter if potential customers can't find you. You could be the Mario of plumbing or the Picasso of painting, but if you're showing up on page 2 of Google search results, you might as well be practicing your craft in an underground bunker.
As a home service business, you need to show up in local search results. That's not just important – it's as essential as having a working truck or wearing pants to a service call. (Though admittedly, the pants thing is negotiable if you're working from home. But we digress.)
Written By: Chad J. Treadway | March 03, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Running a home service business means you're already wearing multiple tool belts – from managing service calls to keeping the books balanced. Adding social media marketing to your toolkit might seem like trying to fix a leak with a paintbrush. But here's the thing: while you're busy unclogging drains, fixing HVACs, or transforming landscapes, your potential customers are scrolling through their social media feeds, looking for trusted local service providers.
Consider this:
- 4 out of 5 homeowners check social media reviews before choosing a service provider
- 9 out of 10 local small businesses using social media for a year or longer have improved their search engine rankings
- 7 out of 10 consumers who have a positive social media experience with a business recommend it to others
You don't need to become a social media influencer to succeed (leave the dance challenges to the teenagers). You just need a practical approach that works for your business and your customers.
Written By: Hannah Kilpatrick | February 26, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Let's talk about that massive doctor’s office renovation your team just completed. You know, the one that transformed a dated 1980s doctor’s office into a stunning modern medical facility? That project deserves more than just a spot in your portfolio – it's a social media gold mine waiting to happen.
If you're still relying solely on industry meetups and referrals to land commercial clients, you're missing out on a massive opportunity. While traditional B2B networking still matters (hello, chamber of commerce meetings), social media has become the new powerhouse for connecting with property managers, facility directors, and commercial real estate developers.
Here's the thing: your commercial clients are already on social media, researching potential service providers and checking out their work. Whether you're installing HVAC systems in office complexes, renovating retail spaces, or providing emergency plumbing services to restaurants, your social media presence can make or break that first impression.
In this guide, we'll dive into exactly how commercial service providers can leverage social media to showcase their expertise, build trust with business clients, and generate high-value commercial leads. No fluff, just practical strategies that work in the real world of B2B services.
Written By: Hannah Kilpatrick | February 24, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
