In the field of education, private school marketing strategies can entice parents and potential students to visit and apply to your school. They are important for keeping your brand of education relevant to your intended audience both now and in the future.
If you want your school to be at the upper end of the educative spectrum, keeping abreast with the most relevant school marketing trends and utilizing them regularly is key. Furthermore, you’ll have to thoroughly understand your primary stakeholders – in this case, millennial parents.
This article will tackle three major trends that you should keep an eye on when evaluating or creating marketing strategies for your private school.
Written By: Adam Bennett | April 01, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
When marketing, it’s imperative to know who is your target customer or client. You want to make a personal connection on social media and through marketing to make the most impact and defining that audience will help accomplish that task.
Florist Francine. Pastor Paul. General Contractor George. A buyer persona (or marketing persona) is a description of a sample customer that helps you can create marketing materials that will affect that sample customer. It's important to understand who your target audience is so that you can get the most bang for your marketing dollars. Past data from your website, past customers, and social media can help determine who your past audience is. Creating personas for the type of customer you want to work with in the future is important to help your business grow.
Written By: Adam Bennett | March 29, 2021
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
What is inbound marketing? HubSpot’s definition is "Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business." In other words, inbound marketing is about educating the user through various online media. You may have also heard it called digital marketing or content marketing. The bottom line is you are providing the answers searchers, visitors, prospects, and even clients need when they want them and need them, leading them to seek your business services.
In contrast, traditional or "outbound" marketing involves reaching out to potential customers using advertising, distribution promotions, or sales campaigns in hopes that they need your services now or will remember you when they do need your products or services.
Does inbound replace outbound?
The short answer is no. Every business benefits from more exposure and brand awareness! However, we live in a time where information is just a click away. On average, today's buyers are 70% through the buyer’s journey before a salesperson enters the picture. In the next few years, it is expected to be around 80%! Success comes when businesses are savvy enough to incorporate their sales and marketing together, then add in the perfect mix of innovative inbound marketing with their tried-and-true marketing efforts.
Let your website supply the answers
As I stated earlier, your website needs to answer the questions that your prospects are asking. The best way to do this is to create pages or utilize a blog that answers the questions that you frequently get from customers and the general public. According to Pardot, 72% of buyers turn to Google during their awareness stage, and 70% return to Google in the consideration stage of the buyer’s journey.
Inbound is a marathon, not a sprint.
Inbound marketing takes time and is an exercise in patience. According to Sparktoro, Google owns 93% of the search market among all their properties. Google is continuously evolving to help provide the most relevant content for the user, called searcher intent. It will reward you and reward you handsomely for helpful content that ultimately answers the buyers’ questions. The old search engine optimization (SEO) tactics and black hat tricks don't work anymore.
Let’s not put the cart before the horse
Every website needs a call-to-action (CTA) item such as a Contact Us button or form. The problem is that 99% of your website visitors aren't ready to buy the cart yet. Stretch your idea of a CTA from a sales-oriented call (to sell the cart) to giving your web visitors something useful and educational (the horse). Examples of useful gifts include a case study, infographic, whitepaper, ebook, or checklist.
Hey Jenny I got your number...
Always have a way for your prospect to reach out to you either by phone or email. We have found contact forms work well. Additionally, always list your phone number for those who prefer calling versus emailing a company.
Want to know how inbound can help your business? Contact us, and we will be happy to have a conversation with you!
Written By: Chad J. Treadway | March 23, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
As a small business owner you know it’s not easy getting your business noticed! We as consumers will go online at a rate of 97% to find local services. How can you ensure your business is found online? There are numerous ways and we aim to tackle a number of these in this post.
Written By: Chad J. Treadway | March 15, 2021
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.