Let's face it: that glossy brochure you spent three months perfecting? It's sitting in a recycling bin somewhere. That meticulously crafted viewbook? It's being used as a coffee coaster. Meanwhile, the family who just put down a deposit at your competitor's school? They watched their flagship video six times before even scheduling a tour.
Welcome to 2025, where the world of private school marketing has fundamentally changed. Your prospective families aren't starting their journey with a campus visit anymore—they're starting with a Google search and a social media deep-dive. And what are they looking for? Video content that gives them an authentic glimpse into your school community before they ever set foot on campus.
This isn't just another marketing trend—it's a strategic imperative. In this post, I'll show you exactly how to build a video content strategy that doesn't just rack up views but actually drives enrollment. We'll cover what to create, how to produce it (even on a budget that would make Hollywood laugh), and most importantly, how to prove to your Head of School that your video efforts are worth every penny.
Written By: Adam Bennett | September 10, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
As a home service business owner, you might view technology as a necessary evil—or maybe something you'd rather avoid altogether. Between managing jobs, crews, supplies, and customers, who has time to figure out complicated software?
The truth is, you don't need to be tech-savvy to benefit from simple digital tools that can make running your business significantly easier. Many small home service companies continue to rely on paper notebooks, manual scheduling, and phone calls because that's what feels comfortable.
But here's the reality: the right technology tools can help you win more jobs, reduce headaches, and put more money in your pocket—without requiring a computer science degree.
This guide cuts through the tech jargon to show you practical tools that solve real problems for home service businesses. Whether you offer handyman services, home cleaning, property maintenance, or renovation work, these solutions are designed for busy professionals who need simplicity and results.
Written By: Chad J. Treadway | September 08, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
If you own a pest control business, you know the struggle is real. You're fantastic at what you do—whether that's eradicating termites, eliminating rodents, or solving complex bed bug infestations—but getting your phone to ring with qualified leads? That's a whole different kind of pest problem.
The pest control industry is more competitive than ever, with local markets saturated and customers increasingly turning to digital channels to find, vet, and choose service providers. Your excellent technical knowledge and efficient service alone aren't enough to stand out anymore. The hard truth? If you're not visible online, you might as well be invisible to potential customers who are desperately searching for solutions to their pest problems.
The numbers don't lie. BrightEdge Research found that organic search drives more than half of all website traffic across industries. For pest control providers, this digital shift represents both a challenge and an opportunity. Those who adapt thrive, while those who resist get left behind with empty schedules and wonder where all the customers went.
But here's some good news: digital marketing doesn't have to be overwhelming, expensive, or confusing. With the right approach, even small pest control businesses can compete effectively against larger companies with bigger budgets. According to SEO Tribunal, "97% of people learn more about a local company online than anywhere else." This guide breaks down six essential digital marketing strategies that actually work for pest control businesses—no tech degree required, just practical advice you can implement starting today.
Written By: Chad J. Treadway | September 08, 2025
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Another Monday, another school newsletter sent into the void, destined to join its predecessors in the digital graveyard of unread emails. Sound familiar? If you've ever felt the soul-crushing disappointment of pouring hours into a newsletter only to see dismal open rates, you're not alone in this particular circle of administrative purgatory.
Here's a sobering truth: your school newsletter isn't just another checkbox on your endless to-do list—it's potentially your most powerful recurring touchpoint with parents, prospective families, and your broader community. When executed properly, it transforms from mere information delivery into a strategic relationship-building tool that drives engagement, reinforces your school's value proposition, and yes, even impacts enrollment.
Written By: Adam Bennett | September 08, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.