In one week last spring, four different homeowners called the same pest control company.
The first was a woman in her late sixties who spotted the company's truck in her neighborhood, jotted the number on a notepad, and dialed during business hours. The second was a contractor pushing fifty who got a postcard, Googled the company name, scanned the reviews, and called from his job site. The third was a teacher in her early thirties who found the company on Google Maps at 10:30 PM, read through the reviews, filled out the website form, and booked without ever talking to a human. The fourth was a guy in his mid-twenties who saw a neighbor mention them in a local Facebook group, checked their Google photos to see if they looked legit, and sent a text to book.
All four became customers. None of them found the company the same way.
Your customer base spans four decades of lived experience, and how each group finds, researches, and hires you is wildly different. If you're only investing in phone-based marketing and waiting for the ring, you're invisible to a big chunk of the market by design. Chase TikTok while ignoring direct mail, and you're skipping the bigger half. The operators who win build a channel mix that matches who's actually buying — not who they assume is buying.
This post breaks down how Baby Boomers, Gen X, Millennials, and Gen Z each hire pest control, and shows you how to build a marketing approach that reaches all four without tripling your budget. We work with independent pest control companies at every size tier, and the generational split shows up at the 3-truck operator just as plainly as it does at the 30-truck regional.
One thing worth flagging before we get into it: generational behavior isn't just about birth year — geography shapes it too. A cusp Gen X/Millennial who grew up in a rural area with limited internet access often acts more like Gen X in how they find and hire services. Their urban counterpart who had broadband in middle school, skews Millennial. We're using Pew Research ranges throughout (Boomers 1946–1964, Gen X 1965–1980, Millennials 1981–1996, Gen Z 1997 onward), but treat those as starting points, not hard rules.
Written By: Chad J. Treadway | June 12, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Most pest control owners I know have lived on the treadmill. Run the Google Ads, and the phone rings. Pause the ads, even for a week, and the phone goes quiet. Hit play, calls come back. Hit pause, they vanish. It's a cruel little pattern when you sit with it. You're paying rent on attention every month, and you don't own anything when the lease is up.
Content strategy is the exit ramp. Done right, it builds an asset that keeps producing leads after the work is done. Done poorly, it's a graveyard of "5 Spring Pest Tips" articles that nobody reads. The difference is structure, and that's what we're going to talk about: specifically, the framework Cube Creative Design uses when we sit down to build content strategies for pest control companies. If you've been quietly wondering what a real strategy looks like, what an agency would actually deliver, and why, this post is the answer. By the end, you'll know enough to evaluate any agency's approach, including ours.
Written By: Chad J. Treadway | June 11, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
Most schools have a vendor relationship. Almost none have a school marketing partnership. The difference shows up in your enrollment numbers, and it shows up every spring when the board asks where the inquiries went.
The gap is structural, not philosophical. Insights from Noetic Marketer demonstrate that 37% of independent schools have no full-time marketing staff at all. Of the schools that do have someone in a seat, NAIS research indicates that 30% rely on a single person to handle everything from social media to PPC to the email newsletter. That is not a staffing decision; it is a structural mismatch between what modern enrollment marketing requires and what any single person can deliver inside a 40-hour work week.
This piece is for administrators at private and independent schools who have already tried the piecemeal approach: an SEO vendor here, a freelance social manager there, a part-time admissions coordinator who also runs the website. The goal is to define what a full-service school marketing partnership actually delivers, how it maps to the funnel, what it costs, and how to evaluate whether it makes more sense than building the same capability in-house. By the end, you should be able to tell the difference between an agency that runs ads and an agency that runs your enrollment engine.
Spoiler: those are very different agencies.
Written By: Adam Bennett | June 11, 2026
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
You wouldn't take a service truck out without a fuel gauge. You wouldn't run a termite job without a moisture meter. But most pest control owners are spending three to ten thousand dollars a month on marketing and judging what's working based on a hunch, the last customer who mentioned a yard sign, or whichever channel had the loudest sales rep this quarter.
That's flying blind. And the data says almost everyone is doing it.
This is the practical attribution guide we wish more pest control companies were getting from their agencies. No vendor pitch, no enterprise platform, no six-month onboarding. Just the four pieces you need to know which marketing is working, why your numbers don't match between platforms, and what to do about it before peak season is over.
Written By: Chad J. Treadway | June 10, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.