In the increasingly competitive landscape of private education, digital visibility isn't just nice to have—it's essential for enrollment success. Your prospective families are researching schools online long before they ever set foot on your campus for that meticulously planned open house. So when news breaks about major changes to Google Chrome—the browser used by approximately 65% of internet users worldwide—it's natural for admissions directors and school marketers to feel a twinge of panic.
Let's take a collective deep breath.
The recent announcement of Google's Chrome divestiture has caused ripples across the digital marketing world, leaving many educational institutions wondering what this means for their carefully crafted SEO strategies and online enrollment funnels. Will prospective parents still find your virtual tours? Will your application forms still function properly? Is your admissions team about to watch years of digital marketing work go up in smoke?
Short answer: No.
While changes are certainly coming to the browser landscape, your school's digital marketing foundation remains solid. In fact, understanding these changes might even reveal new opportunities to distinguish your institution from competitors who are too busy panicking to adapt.
This guide will walk you through what Google's Chrome divestiture actually means for your private school's digital presence, why the fundamentals of private school SEO strategies remain unchanged, and the smart adjustments you can make to ensure your enrollment marketing continues to thrive regardless of which browsers parents use to research their children's educational options.
Written By: Adam Bennett | March 11, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
If you're still flying by the seat of your pants with your school's content strategy, congratulations—you're making life unnecessarily difficult. At a time when parents are researching schools with the same intensity they'd investigate a surgeon, having a structured content approach isn't just nice—it's necessary.
Private schools that implement a strategic content calendar consistently see increased engagement across their marketing channels and significant reductions in time spent on content creation. Schools with consistent content planning also tend to convert more website visitors into genuine inquiries. Let's face it - organization breeds results. Whether you're looking to revamp your existing strategy or starting from scratch, this guide will walk you through creating a content calendar that works as hard as your admissions team.
While some schools focus exclusively on local marketing tactics like school marketing in Chicago, IL, the most successful institutions take a comprehensive approach that balances local outreach with broader brand positioning.
Written By: Adam Bennett | March 10, 2025
Adam is the president and founder of Cube Creative Design and specializes in private school marketing. Since starting the business in 2005, he has created individual relationships with clients in Western North Carolina and across the United States. He places great value on the needs, expectations, and goals of the client.
Let's get real about social media marketing for pest control. While other guides give you the basics, I'm going to share what's actually working right now for pest control companies. After managing social media for multiple pest control brands, I've learned exactly what drives engagement, how to attract new leads, and most importantly - actual bookings.
Written By: Hannah Kilpatrick | March 10, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
Let's be real - as a home service business owner, you've probably got mixed feelings about social media marketing. Maybe you've tried posting a few times and got crickets. Maybe you're wondering if your customers even use social media to find services like yours. Or maybe you're just too busy actually running your business to figure out yet another marketing channel.
Here's the thing: social media isn't just for influencers posting about their morning coffee or the latest dance trends. It's become a crucial tool for local businesses to connect with customers, showcase their work, and, yes - actually book more jobs. In fact, nearly 7 out of 10 consumers rely on reviews for local businesses, according to BrightLocal.
This guide cuts through the fluff and focuses on what actually works for home service businesses on social media. There is no fancy jargon, no complicated strategies—just practical steps to help you build a social media presence that brings in real leads and customers.
Written By: Hannah Kilpatrick | March 10, 2025
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.