Most home service companies plan their content backward. They publish "spring AC tune-up tips" in April, right as the phones start ringing, then wonder why the post never shows up in search. A content calendar for your home service company fixes that timing problem. The companies that win local search aren't writing about what's busy today. They're writing about what will be busy in 60 to 90 days. This guide shows home services businesses how to build a calendar that leads demand instead of chasing it.
Think of it like planting a garden. You don't drop seeds in the ground the day you want tomatoes. You plant in spring, so you harvest in summer. Content works the same way. Google needs time to find a new page, rank it, and move it into a competitive position. If you publish your summer content in June, you've already missed the season.
Written By: Chad J. Treadway | July 06, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
The first week of school runs on adrenaline, and if you handle marketing on top of running the building, it can slip by before you capture a single frame. That is a missed opportunity, because this one week gives you more honest, usable content than any other stretch of the year. The hugs at drop-off, the new kindergartner finding a cubby, the teacher who has greeted families at the same door for a decade; these moments tell prospective families what your school actually feels like. Cube Creative Design works with faith-based and independent schools that want to capture that energy without a production crew. This guide gives you concrete first-week school content ideas and a simple way for a one-person team to capture, post, and reuse them all year.
Written By: Hannah Kilpatrick | July 06, 2026
Hannah Kilpatrick Cube Creative DesignHannah Kilpatrick graduated from Western Carolina University in 2021 with a Bachelor of Science in Communication with a Minor in Marketing and a Concentration in Public Relations. She has been around social media since its creation. (Meaning, she was in the first grade when Facebook became available to the general public.) As our very own professional Gen-Z, Hannah is a whiz when it comes to social media creation and paid advertising.
You're comparing Cube Creative Design and IronChess SEO. Good. You run a pest control company with somewhere between 11 and 30 trucks, your route board has good weeks and slow weeks, and two agencies are in your inbox promising the same thing: more calls, better rankings, your phone ringing. One of them is us. The other is IronChess SEO. You're trying to tell them apart before you write a check, and the websites aren't making it easy.
I'm Chad, and I run pest control marketing at Cube Creative Design. We work with pest control companies and nobody who sells homes, cars, or insurance. I have an obvious stake in which way you lean, so I'm going to tell you exactly where that bias sits, give you only verifiable facts about IronChess, and then hand you the questions that actually settle this.
Yes, I wrote this, and yes, I want your business. So does IronChess. The difference I'm betting on isn't that we want it more. It's how we earn it. There are things an agency can publish in plain sight: its prices, its results with real numbers, who owns the work when you leave. There are things it can keep behind a sales call. We publish ours. Where IronChess does not publish something, I'll say "not published" and leave it there. You're smart enough to draw a conclusion from a blank line.
If I skip the parts that make us look bad, nothing else on this page is worth reading. So I'll start with what makes IronChess appealing, because the appeal is real.
Written By: Chad J. Treadway | July 04, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.
You are paying a marketing agency every month, and you genuinely cannot tell if it is working. The reports look busy. The numbers mostly go up. But the only number you actually care about, booked jobs, has been flat, and nobody wants to say so out loud. If that is where you are, you are not being paranoid. You are asking the right question, and most owners never ask it directly.
I run an agency that competes for pest control marketing work, so take this for what it is: an honest framework from someone on the inside. Plenty of agencies earn their fee. Plenty coast. The difference is not how polished the report looks. It is whether the work produces leads and booked jobs that you can trace back to the money you spent. This post gives you the metrics that matter, the red flags that should worry you, and the exact conversation to have before you decide to stay or go.
One fair warning before you judge anyone, including yourself, if you run marketing in-house. The channel changed in 2024, and results that dropped industry-wide are not automatically your agency's fault. The skill is telling "they stopped earning it" apart from "the whole field got harder." Both are real, and the rest of this guide helps you tell which one you are looking at.
Written By: Chad J. Treadway | July 03, 2026
Chad is a Partner and our Chief Smarketing Officer. He will help you survey your small business needs, educating you on your options before suggesting any solution. Chad is passionate about rural marketing in the United States and North Carolina. He also has several certifications through HubSpot to better assist you with your internet and inbound marketing.